What is the full email validation service?

Our email validation service gives you everything that the online service provides and so much more. It takes your data through a further 3-4 stages of validation that can resolve every single email address ‘Valid’ or ‘Invalid’, even on the most problematic data files.

A full email validation cleanse goes beyond a standard ping checker to ensure a premium quality cleanse that delivers the most accurate results on the market. This means that any records of an unidentifiable or ‘unknown’ status are properly established as valid or invalid, certifying that you use your data to it’s full potential.

Some of the benefits of the full email validation service include:

Runs a series of checks on every record

Validation & grading checks available

Flags an ‘OK to send’ or ‘Do not send’ response

Gives user 100% confidence in their data

Improves delivery and relationships with ESP’s

Full detailed reports supplied with every cleanse

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Full Email Validation Service

Our full email validation service is ideal if you want to find out a definitive ‘OK’ or ‘Bad’ for every record on your database, resolving the ‘Unknown’ records that cannot be defined by typical ‘ping’ checkers.  

Stages include:

  1. Initial File Analysis – Ill-formed email addresses removed
  2. Data Scrub – Spam traps identified and removed
  3. Top Level Inspection – Invalid email addresses removed
  4. Full Validation – Further invalid email addresses removed

Following the cleanse your database will be returned with results and full reports to enable you to decide how to manage the data.

Full Email Validation Service + Deliverability Health Check

This additional service takes your data through a further stage of cleansing. The  health check adds an additional status to all of your email addresses and gives them a grading for deliverability.

This service is ideal if you want a better email delivery rate or if you are struggling to meet your ESP’s threshold of bounces or ‘inactive’ inboxes. The grading works like this:

High Passes all validation checks and considered to be the lowest risk to mailing reputation.
Medium – Passed validation checks but considered at a higher risk of degeneration than those classified ‘high’.
Low – Passed validation checks but considered to have a low chance of successful delivery.
Bad – Failed validation checks and are considered invalid and should not be mailed to.

Following the cleanse your database will be returned with results and full reports to enable you to decide how to manage the data.