Maintaining customer data quality by validating your customers email addresses isn’t just for the Apple’s, Microsoft’s and IBM’s of this world.
Email validation is for anyone and everyone who wants to make sure that communication with their valuable customers is never lost and to comply with industry data quality standards. Many marketers may see data as a complicated and technical concept that requires no maintenance. These people also think that if you ignore the problem, it will eventually go away, right?
This is not the case – data decays at a rate of up to 33% per year.
Validating your current client or prospect email list significantly increases delivery rate of email campaigns by stripping out hard bounces, duplicates and syntax errors. It also allows for you to identify the email addresses that need updating so you can reconnect with lost customers and once this process is complete, you can begin a simple ongoing data management plan to ensure the errors are kept at bay.
Getting started couldn’t be easier using our simplest method of cleansing – Emailinspector. This online email validation tool is an easy to use online portal designed for smaller, more manageable lists that can clean lists of up to 50,000 records for just £85.
Move on up in the world of marketing and watch your business grow by visiting our website to get started today.